Your image What already feels recognizably you? Silhouette, posture, styling, objects and typography.
Your audience What could become theirs? Inside jokes, symbols, memories, phrases and things worth recognizing across a room.
Day 0 Project starts Direction, garment, print placement and the production plan are confirmed so the project can move without guessing.
Days 1–5 Design + approval The finished artwork is developed, reviewed and approved. Fast feedback protects the timeline.
Days 5–10 Garments sourced + received The concert tees are ordered and brought into the studio for the run. Blank availability is the biggest external variable.
Days 10–14 · Production The run gets made Pretreat → dry → print → cure → QC Each piece is checked before the run is packed and cleared to leave the studio.
By week 3 20 pieces ready Your first run is finished and ready for pickup, delivery or the next show / drop.
Swaggie RecordsGraphic tee · physical DTG sample · mixed-media concept · in-store contentMerch / BrandView case study
Girls Need Guidance Garment design · campaign creative direction · brand world Merch / Brand View case study
George'z Dawg HouseCreative direction · campaign system · uniforms + merch · social rolloutBrand / MerchView case study
Fogg Street Lawn ClubGrand-opening brand film · photography · visual-branding case studyBrand / FilmView case study
International Tour WorkTour graphics · artist documentation · international workArtist / Film / DesignView case study
01 Campaign frame Girls Need GuidanceConcept → custom garment → campaign A visual idea moved from Photoshop through specification and manufacture, then became part of the campaign world around the finished garment. What this provesI can carry one idea from file to physical object to the world around it. See project breakdown↓
02 Store environment Swaggie RecordsExisting brand → wearable object An existing record-shop identity was pulled into a clearer graphic system, translated onto a shirt, then returned to the environment it came from. What this provesMerch can feel native to a business instead of pasted onto it. See project breakdown↓
03 Artist portrait XIXArtist world → larger relationship Artist references grew into a visual language, merch direction and tour graphics. The relationship eventually expanded into an 8-date documentation role. What this provesThe shirt can be an entry point into a broader creative relationship. See project breakdown↓
Back to project overview↑ Girls Need Guidance · Garment + Campaign World Brand world → graphic system → constructed garment → campaign use Owned brand / full-chain proof Brand world→Graphic system→Constructed garment→Campaign use The project moved all the way from file to world. A working design became a graphic system, the system became a manufactured garment, and the finished object became part of the campaign itself. 01 · Brand world A daily design study begins inside Photoshop, where the brand's visual language can be tested before anything becomes physical. 02 · Graphic system The working idea resolves into a repeatable graphic language with enough clarity to move from screen-based decisions onto fabric. 03 · Constructed garment SPEC MAKE OBJECT Specification, manufacture and the finished shirt sit together as one stage: the design crossing from a file into a wearable object. the object enters the world Open full project↗ 04 Campaign use Worn in the world The project ends with the garment on somebody else, inside a world that did not exist when the first Photoshop file was opened. IN THE WORLD
Back to project overview↑ Swaggie Records · Record-Shop Merch Study Existing presence → graphic system → physical tee → in-store context Brand / merch project · working proof Existing presence→Graphic system→Physical tee→In-store context The identity was already there in pieces. The job was to pull the record-shop presence into one visual system, carry that system onto a shirt, and put the object back into the environment it came from. 01 · Existing presence The starting point was the record shop's existing public presence, with pieces of the identity already visible but not yet behaving like one system. 02 · Graphic system Logo, color, type, graphics and merch language are brought into one direction that can repeat across the brand instead of living as separate pieces. 03 · Physical tee The visual system becomes a physical printed shirt, turning the identity into something the shop can actually put into people's hands. 04 · In-store context Open full project↗ BACK INSIDE THE RECORD SHOP The object returns to the world The identity, graphic and garment land back inside the physical environment they were designed for. The final proof is contextual: the identity and the shirt make sense inside the record-store world instead of feeling like an isolated merch exercise.
Back to project overview↑ XIX · Tour Merch + Artist Visuals Visual territory → graphic system → merch → 8 dates on the road Artist / label project · real working proof Visual territory→Graphic system→Merch→8 dates on the road The project kept earning a larger role. A set of references became a visual language. The language became tour graphics and merch direction. The relationship grew with the work, ending in an invitation to join the 8-date run and document it from inside. 01 · Visual territory The first job is to understand the world already forming around the artist: abduction imagery, sci-fi references, distorted type and recurring visual signals that can carry farther than one graphic. 02 · Graphic system Those signals become a repeatable graphic family across tour posters, marks, artboards and visuals for the team. The project starts behaving like one world instead of a collection of isolated graphics. 03 · The merch The same language moves onto the body through garment shape, placement and graphic density. The shirt is where the visual world becomes something an audience can physically take with them. 04 · The payoff Open full project↗ THE WORK LEFT THE SCREEN 8-date tour invitation + documentation role The graphics, merch direction and artist visuals built enough trust to carry into the tour itself. The payoff was access to the next chapter: an 8-date tour invitation and a role documenting the world from inside the run.
KM Isaiah @isaiahchrist · Artist 20 first run I came in with loose references and a song. I left with an actual merch concept. It didn’t feel like picking from templates. It felt like building something that belonged to my world. concept claritymerch directionartist-first
LN Lena North @lenanorthmgmt · Manager release week This felt useful because the thinking came first. We weren’t just ordering shirts. We were figuring out what made sense for the artist, the audience and the drop timing all at once. strategyrolloutsmall run
AR Ari Rivers @ari.afterhours · Customer bought at show This is the kind of merch I’d wear even if I didn’t know the artist. It looked like a real piece, not just a souvenir tee, which is exactly why I bought it. fan responsewearableshow merch
SV Sol Vale @solvale.mp3 · Artist reordered The free session alone was worth it because it organized everything in my head. By the time we printed, the design already made sense with the music, the photos and the way I wanted the drop to feel. free sessioncreative directionreorder
DR Dre Rowe @drerowe.co · Tour manager tour prep I liked that the first run stayed small and realistic. It gave us something we could actually move fast with, test on the road and build from without overcommitting inventory. tour merchinventoryfirst batch
MP Maya Pierce @mayapierce.jpg · Customer release show The shirt felt considered. You could tell it came from an actual visual world instead of just slapping a logo on cotton. That difference is what made it memorable. product feelbrandingmemorability
in the bin girls need guidance · crop tee Star pile tee The main Girls Need Guidance piece for now. Multiple real-world views until the fuller product presentation is built. archive pieceflat layon body ViewOn body On body Black flat Black concrete White concrete
in the bin girls need guidance · crop tee Unicorn castle tee Soft fantasy graphic on a cropped white tee. Temporary flat-lay photo for the Bin. single printwhite blankflat lay ViewFront Front
in the bin girls need guidance · crop tee Date your mom tee Minimal pale script hit on a white crop. Quiet piece, intentionally understated. scriptwhite blankflat lay ViewFront Front
in the bin archive tee · black crop East of Paris tee Black cropped tee with distressed monochrome type and web-like graphic treatment. black blankdistressedarchive ViewFront Front
in the bin girls need guidance · black tee Draft Women oval tee Simple chest mark version. Clean and direct. front printblack blankflat lay ViewFront Front
in the bin girls need guidance · black tee Draft Women icon back Back graphic version using the two-figure icon. Listed separately for now until the full product pairing is refined. back printblack blankarchive ViewBack Back
in the bin girls need guidance · black tee Draft Women Old English Front version with the arched Old English treatment and smaller icon lockup. front printold englishblack blank ViewFront Front
in the bin nascar archive · crop tee Alan Kulwicki champion tee Beige cropped NASCAR piece with front collage print. Listed as its own product while presentation gets cleaned up. front printnascarbeige blank ViewFront Front
in the bin nascar archive · crop tee Hooters 500 back print Beige cropped NASCAR back print with Atlanta Motor Speedway hit. back printnascarbeige blank ViewBack Back
Merch direction Visual ideas translated into wearable concepts. Merch concepts were developed around the artist's existing visual language and project references.
Artist documentation The relationship extended beyond the garment. Photo and video documentation became part of the larger project history.
Documented outcome The work developed into an 8-date tour opportunity. The creative relationship developed into an 8-date tour opportunity and a larger documentation role.
Artist 01 · Nxfxce Nxfxce Photography, cover artwork and moving-image work developed around Nxfxce's masked visual identity. I photographed the cover artwork currently used across his Spotify releases. Featured track bff Role Photography + visuals Artwork Current Spotify covers Open Spotify profile ↗ Play bff ↗ Dxmon Slayxr A vamp walkin in daylight Tanjiro Moving image Moving image 02
Artist 02 · Noe Noe Noe’s chapter now holds multiple moving-image pieces inside the wider XIX relationship, from the Vogueshii excerpt to square and vertical social visuals. Current media 3 visual films Format Artist film Formats Film · square · vertical XIX chapter 02 / 04 Vogueshii · visual excerpt Square visual · silent loop IG Vertical · silent loop
Artist 03 · JXDY Hill JXDY Hill A film-and-photography chapter built around HEADLOCK, a second vertical visual and a black-and-white portrait series. The media stays inside one compact stage so the artist world can feel substantial without stretching XIX into an endless page. Featured film HEADLOCK Media here 2 films + photos Role Film + photography Chapter 03 / 04 Open Spotify profile ↗ HEADLOCK · full film Second visual Portrait study Portrait
Artist 04 · Addie Up Addie Up A set of artist visuals built across daylight, flowers, city-night footage and VHS texture. The section stays compact by letting the four films live together as one visual mosaic. Role Artist visuals Media here 4 visual pieces Open Spotify profile ↗ Flowers Daylight visual VHS Night visual