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Small-run merch for independent artists

Make merch people want before they know the music.

Develop merch that extends the world around your music and gives fans something worth buying, wearing and remembering. Start with a free 30-minute merch direction session. If you want to move forward, custom design + the first 20 are included from $400.

Free 30-minute direction session · No finished artwork required · Finished design begins when you move forward
Source material
Photographytone + posture
Music / artworkcolor + atmosphere
Referencesobjects + typography
project world → cultural object
What gets translated
1 recognizable visual language
2 strong merch concept
3 physical first run
4 room to grow beyond merch
Google reviewssimulated preview
“The shirt came out crazy. The print quality and placement were exactly right.” Marcus J.★★★★★2 weeks ago
Demo reviews
Selected work across music, fashion & brandReal projects · hover to pause
X.I.X artist group portrait
XIXArtist visuals · tour merch · tour documentation
Swaggie RecordsGraphic tee · DTG sample · campaign content
LOEShimmyMusic video · artist film
Girls Need GuidanceGarment design · campaign world
WeenieMan outside George'z Dawg House
George'z Dawg HouseCreative direction · brand world · uniforms
Fogg Street Lawn Club grand-opening campaign collage
Fogg Street Lawn ClubBrand film · photography · launch case study
Incredible Tiny HomesFilm · YouTube
X.I.X artist group portrait
XIXArtist visuals · tour merch · tour documentation
Swaggie RecordsGraphic tee · DTG sample · campaign content
LOEShimmyMusic video · artist film
Girls Need GuidanceGarment design · campaign world
WeenieMan outside George'z Dawg House
George'z Dawg HouseCreative direction · brand world · uniforms
Fogg Street Lawn Club grand-opening campaign collage
Fogg Street Lawn ClubBrand film · photography · launch case study
Incredible Tiny HomesFilm · YouTube
Where the design really begins

The shirt starts before the shirt.

Merch should feel like an artifact from your world, built from the visual language people already associate with you and desirable enough to earn its place on somebody else's body.

Before I design anything, I read the project for signals. These are four of the lenses I use to decide what the shirt should borrow, preserve or amplify.

What I’m reading
Your music

I’m listening for rhythm, recurring lyrics, tension, references and attitude.

Your image

What already feels recognizably you? Silhouette, posture, styling, objects and typography.

Your world

Where does the project seem to live? Place, era, texture, color and atmosphere.

Your audience

What could become theirs? Inside jokes, symbols, memories, phrases and things worth recognizing across a room.

DRAG THE REFERENCESinto the shirt
The goal · find the visual language already hiding inside the project.
DROP HERE
YOUR WORLD PHYSICAL
0 / 4 ingredients
What working together looks like

You bring the project.
I move it toward something physical.

Standard shows the typical path from the first conversation to a finished run. Switch to another project to see how the same process can differ across projects.

The usual path: what you bring, what I do, and what you have at the end of each step.
Standard · working together
Step 01 · Direction session

Start with what already exists.

You bring

Music, artwork, references, a deadline, finished pieces, or nothing fully mapped yet.

I do

Ask questions, study the project and identify the directions with the most potential.

You leave with
A direction worth developing.

If it does not feel worth pursuing, you can stop before spending on production.

The first run

One clear project.
Enough product to prove the idea.

One custom design, one print placement and 20 concert tees. Start with a free direction session, then move forward only if the direction feels worth producing.

Printed direct-to-garment Complex artwork is welcome.

Photography, gradients and full-color graphics can stay complex without adding a new screen for every color.

Full colorPhoto detailGradientsSoft handNo per-color setup
The first run
20 concert tees.
From $400

Built for shows, short tours, releases, listening events and first merch drops. Additional placements, alternate garments and larger runs are quoted separately.

Starts with a free 30-minute merch direction session.
01
One custom design

Built around your project, references and existing visual language.

02
One print placement

A clear front, back or other agreed placement for the first run.

03
20 concert tees

A small run you can put in front of real people without overcommitting to inventory.

$0 to explore the direction.
If the direction does not feel worth developing, stop there. The session is still free.
Nothing prints until you approve the final direction.From $400 when you are ready to make the finished design + first run.
Production only

Already have the artwork?Print one first.

Send a finished, print-ready design and I'll turn it into one concert tee. No design service required.

1 concert tee1 print placementCustomer-supplied print-ready artworkSame-day pickup available if this order is completed before noon
$50
Production critical path

No merch today?
Product in hand by week 3.

Once the project moves forward, the clock is mostly about approvals, garment availability and production. Here is what the standard three-week window is actually doing.

Day 0 Project starts

Direction, garment, print placement and the production plan are confirmed so the project can move without guessing.

Days 1–5 Design + approval

The finished artwork is developed, reviewed and approved.

Fast feedback protects the timeline.

Days 5–10 Garments sourced + received

The concert tees are ordered and brought into the studio for the run.

Blank availability is the biggest external variable.

Days 10–14 · Production The run gets made

Pretreat → dry → print → cure → QC

Each piece is checked before the run is packed and cleared to leave the studio.

By week 3 20 pieces ready

Your first run is finished and ready for pickup, delivery or the next show / drop.

What can move the date? The three-week window assumes a straightforward first run and timely decisions.
Garment availability Additional revisions Extra print locations Slow approval Shipping Rush requests
Calendar matters Have a date in mind? Your standard First Run window starts 21 days before you need the merch. Waiting inside that window can move the project into compressed or rush production.
Need it faster?7-13 days +25% · 3-6 days +50% · 48 hours +100%

Rush availability depends on blank availability, immediate approval and the current production schedule. Standard timeline assumes timely approvals and available garments.

Artwork already finished?
Direct-to-fan economics

What happens when the music gives people something physical to take home?

Merch gives you another part of the world around your music that you can release and sell directly.

Adjust the price and number of shirts to see what that could look like.

Drag the fadersto explore your potential sales
Selling price The retail price you choose to charge a customer for one shirt.
$40
Shirts sold / month Estimate how many shirts you could sell in a month. The stops move in groups of 20 to match the current production format.
20
Potential monthly merch sales
$800 / month
selling 20 shirts at $40 each
20 shirts = 1 batch of 20
Your first 20 shirts
You sell 20 shirts for $800
Your project costs $400
$400 left before other expenses
This is the amount left after the $400 project cost. Other expenses may still apply, including taxes, shipping, payment-processing fees, rush fees, and any other costs specific to the order.
Sell 10 shirts
to cover your $400 project cost
This shows the minimum number of shirt sales needed to equal or pass $400 in sales. Production, payment fees, shipping, taxes and other expenses are not included.
$400 in sales at $40 each
10 of your first 20
Sales shown are before production, fees, shipping, taxes and other expenses.
20 shirts sold this month represents one current-size production batch.

Illustrative merch sales only, not profit or guaranteed income. Production, shipping, payment fees, taxes and other expenses affect what you keep.

After the first 20

The first run is also information.

Twenty pieces give you something real to put in front of people without making a huge inventory bet. What happens next can help shape the next run.

If it sells fast

The piece already has momentum.

Reorder the same piece.
If people ask for another color or garment

The audience is showing you where the idea could go next.

Expand the idea.
If some sizes move faster

The first batch gives you a clearer read on what people actually need.

Adjust the next quantity.
If it doesn't move

You learned with 20 pieces instead of sitting on 100.

Change the next move.
Taste + range

The work behind
the merch.

The shirt isn't designed in a print-shop vacuum. Photography changes how I think about image. Film changes how I think about atmosphere and sequence. Brand work changes how I think about systems. Artist work sharpens how I read identity. All of it eventually shows up in the garment.

Why it matters Range matters here. Image-making, artist identity, systems and physical product all feed the way I approach a shirt.
X.I.X artist group portrait
XIXArtist visuals · merch development · tour documentationArtist / Merch / FilmView case study
Swaggie RecordsGraphic tee · physical DTG sample · mixed-media concept · in-store contentMerch / BrandView case study
LOEShimmyMusic video · artist filmArtist / FilmView case study
Girls Need Guidance Garment design · campaign creative direction · brand world Merch / Brand View case study
WeenieMan outside George'z Dawg HouseWeenieMan character from George'z Dawg House
George'z Dawg HouseCreative direction · campaign system · uniforms + merch · social rolloutBrand / MerchView case study
Fogg Street Lawn Club grand-opening campaign collage
Fogg Street Lawn ClubGrand-opening brand film · photography · visual-branding case studyBrand / FilmView case study
Incredible Tiny HomesLong-form YouTube filmFilm / BrandView case study
International Tour Work, The Rising Tour artwork
International Tour WorkTour graphics · artist documentation · international workArtist / Film / DesignView case study
Project proof

The work,
in context.

Each project shows a different path from idea to outcome. Move across the projects for the short version, then open any one to see how the work actually unfolded.

Project archive Auto drift · drag to explore
Girls Need Guidance campaign portrait 01 Campaign frame
Girls Need Guidance

Concept → custom garment → campaign

A visual idea moved from Photoshop through specification and manufacture, then became part of the campaign world around the finished garment.

What this provesI can carry one idea from file to physical object to the world around it.
Swaggie Records store environment 02 Store environment
Swaggie Records

Existing brand → wearable object

An existing record-shop identity was pulled into a clearer graphic system, translated onto a shirt, then returned to the environment it came from.

What this provesMerch can feel native to a business instead of pasted onto it.
XIX artist group portrait 03 Artist portrait
XIX

Artist world → larger relationship

Artist references grew into a visual language, merch direction and tour graphics. The relationship eventually expanded into an 8-date documentation role.

What this provesThe shirt can be an entry point into a broader creative relationship.
What people are saying · demo preview

The feed.

Live activitydemo interactions
KM
Isaiah @isaiahchrist · Artist
20 first run

I came in with loose references and a song. I left with an actual merch concept. It didn’t feel like picking from templates. It felt like building something that belonged to my world.

concept claritymerch directionartist-first
♥ 1000↻ 17saved 31
LN
Lena North @lenanorthmgmt · Manager
release week

This felt useful because the thinking came first. We weren’t just ordering shirts. We were figuring out what made sense for the artist, the audience and the drop timing all at once.

strategyrolloutsmall run
♥ 129↻ 9saved 22
AR
Ari Rivers @ari.afterhours · Customer
bought at show

This is the kind of merch I’d wear even if I didn’t know the artist. It looked like a real piece, not just a souvenir tee, which is exactly why I bought it.

fan responsewearableshow merch
♥ 203↻ 11saved 45
SV
Sol Vale @solvale.mp3 · Artist
reordered

The free session alone was worth it because it organized everything in my head. By the time we printed, the design already made sense with the music, the photos and the way I wanted the drop to feel.

free sessioncreative directionreorder
♥ 167↻ 14saved 26
DR
Dre Rowe @drerowe.co · Tour manager
tour prep

I liked that the first run stayed small and realistic. It gave us something we could actually move fast with, test on the road and build from without overcommitting inventory.

tour merchinventoryfirst batch
♥ 118↻ 8saved 19
MP
Maya Pierce @mayapierce.jpg · Customer
release show

The shirt felt considered. You could tell it came from an actual visual world instead of just slapping a logo on cotton. That difference is what made it memorable.

product feelbrandingmemorability
♥ 141↻ 6saved 28
Before you book

A few things
you might be wondering.

The session is there to remove uncertainty before you commit to production.

Do I need artwork already?+

No. Bring finished artwork if you have it, but it can start with music, photos, references, lyrics, a mood, or a half-formed idea.

What happens in the free 30-minute session?+

We look at the project, talk through references, identify the visual direction and determine what the merch could become. Finished custom design work begins when you decide to move forward.

Do I have to order more than 20?+

No. Twenty is the starting run. The point is to get a real product into the world without forcing you into a large inventory bet.

Can I order more than 20?+

Yes. Larger runs can be quoted around the garment, print placements and quantity you need.

Can I use my own finished design?+

Yes. If the artwork is ready, the project can move more directly into production.

What kind of shirt is the first run based on?+

The starting offer is built around one concert-tee style blank so the process stays simple and predictable. Different blanks or more complex garment choices can be quoted separately.

Can we print front + back?+

Yes. Additional print placements and more complex production are quoted based on the final direction.

What’s the difference between DTG and screen printing?+

DTG prints the artwork directly onto the garment with a digital inkjet-style process. It is especially useful for smaller and medium runs, photography, gradients, detailed artwork and designs with many colors because there is no separate screen to set up for each color. Screen printing pushes ink through physical screens, with a separate screen typically prepared for each color. That setup makes the most sense when the quantity is large enough to spread the setup work across the run, especially for bold graphics with fewer colors. Screen printing can also produce heavier ink deposits and works well for specialty inks and certain effects. Neither process is automatically better; the right choice depends on the artwork, quantity, garment, desired feel, finish and budget.

How long does the full project take? Do you rush orders?+

Plan for up to 3 weeks from project start to the first 20 ready, assuming timely approvals and available garments. Rush production may be available: 7-13 days is +25%, 3-6 days is +50%, and 48-hour rush is +100%. The 48-hour option only works when the blank can be sourced immediately, the final direction is approved right away and the production schedule allows it. Same-day requests are handled case by case.

Who owns the finished design?+

I retain ownership of the finished design by default. Your First Run includes an ongoing license to reproduce the approved design on merch. You can reorder through Studio Tomorrow, take the approved production artwork to another printer, or produce future runs yourself without paying another design fee for the same design. Broader usage outside of merch, editable source files, or full ownership can be purchased separately.

What happens if the first 20 sell?+

Make more. You can reorder the same approved design through Studio Tomorrow, send the approved production artwork to another printer, or produce the next run yourself. There is no new design fee for reprinting the same design. If you want something new, we can use what we learned from the first run to develop the next drop.

Can I start with just one shirt?+

Yes. If you already have finished, print-ready artwork, one concert tee is $50 for one print placement. If you need me to design it, custom one-off sample projects start at $125. If you already know you want a full run, the 20-piece First Run starts at $400.

What if I don't like the direction?+

If the direction does not feel worth developing, stop there. The session is still free. If you do move forward, nothing prints until you approve the final direction.

Studio Access · free membership

Design Playground.
Inside Studio Access.

Studio Access is the club and workspace around Studio Tomorrow. Open Design Playground immediately, browse the tools, then sign in or create access only when you open a module.

MODULE 01Design PlaygroundFree with Studio Access
013D Garment LabBuild on the garment, place artwork, explore finishes and prepare production placements. 02Photo toolsFast image treatment, color, texture and mobile-friendly editing. 03Design toolsType, layout, image treatment and the other functions that belong in the workspace.
Enter Design Playground now. Sign in or create access only when you open a tool.
STUDIO / 3D GARMENT LAB live tool
GARMENT Concert tee PRINT ON Full front STYLE Raw + distressed
drag to orbit · scroll to zoom
LAYERS Artwork 01 Text layer OUTPUT Production PNG
UPLOADUNDOPRINT ONDONE
PHOTOImage toolscolor · grain · treatment
DESIGNLayout toolstype · image · layers
NEXTMore functionsreleased through Studio Access
FREE
ACCESS
STUDIO · RADIO Brand New Glizzy · Instrumental
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